DAMIANI | 100 years of Heritage, Craftmanship and Italian Passion | Pop-Up Store in Seoul

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Is there anyone who dislikes diamonds?

Probably not! 😊

Last month, to celebrate its 100th anniversary, the Italian jewelry brand Damiani held a special exhibition in Seoul.

Admission was free, and those who couldn’t make a reservation in advance could still book a spot on-site.

 

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About Damiani...

Damiani is a renowned Italian family business.

At the exhibition, there was a short video introducing the brand and its history.

They say that when these people were children, instead of playing with toys, they played with diamonds.

So, diamonds are in their blood! 😄

 

The exhibition featured Damiani’s most famous and unique collections.

Exhibition Collections

1. Mimosa

Inspired by flowers, this collection features delicate and elegant designs that showcase Damiani’s technical expertise. It can be described as the pinnacle of Damiani’s craftsmanship. The collection achieves a vibrant and three-dimensional design by harmoniously combining various sizes and stones based on innovative techniques, demonstrating the maison’s genius.

2. Margherita

Created to honor Margherita, the wife of founder Enrico Damiani and a source of inspiration, this collection reinterprets vintage designs from the 1920s and 1930s in a modern way, embodying elegance and feminine charm.

 

3. Fantasy

As the name suggests, this collection features unique designs based on imagination and creativity. Combining Damiani’s exceptional craftsmanship with artistic flair, this collection consists of glamorous and artistic jewelry. It is a true masterpiece, completed through the skilled techniques of gem setters who breathe new life into the finest stones with captivating mosaic designs in various forms.

 

4. Belle Époque Frame

This piece artistically expresses a vision that honors the past while looking toward the future. Belle Époque refers to a golden era full of outstanding cultural innovation and vibrant joy of life, during which new forms of artistic expression, akin to film, emerged.

The exhibition was free to visit, and they also gave out small commemorative gifts.

So touching!